Product Review: PRT Travel…We’re Going Places!

Join Us… We’re going Places!

Network marketing over the years has basically been a recruiting process that rewards the few and disappoints the many.

Imagine, if you will, an organization that focuses on developing support systems that enable the “Many” to succeed! This is relatively unheard of in network marketing simply due to the fact that most high level networkers are not overly interested in the personal development of their downline. They are mainly interested in increasing their downline no matter what it takes! There is a fundamental flaw with this mindset!!

In business, the keys to success are embedded in the development of the people involved in the business! In networking, this same principle applies, but is hardly ever implemented! Our organization is committed to the development process of its people because we believe that no matter what opportunity you are involved in, you should be trained to the extent of how you can grow your business!

Therefore we have established a program that enables the new or old networker to succeed through a cohesive training and marketing plan that enables everyone to enjoy what we call the “Taste of Success”.

How do we do this? Well the answer is quite simple! We simply have identified the skill sets of people in our organization and pinpointed them to the areas where they are most effective! This is done through extensive and effective lead generation coupled with highly trained closing specialist that can help you build your organization. We also have proven management strategies that will guide you in you business development!

Is there money involved? Yes and No! We have facilities that provide highly qualified leads that you pay for along with an exclusive bartering system that ties the person with the leads to a particular closing specialist! The exchange is either a two for one lead swap (if in the same downline) or a one for one lead swap (if out of the downline). Simply put, if you have a hard time selling your opportunity, we will train you and help you sell it. This system works!

We are currently in a Travel opportunity that is extremely successful and are looking for people to join us! If you are looking for an organization that wants to sign you up and then forget about you, then don’t come and join us! We are only interested in people that are team players that want to develop their business skills and participate in our “Taste of Success” program.

PRT Travel…We’re Going Places!

We have designed a fun, work from home, Associate Travel Agent program, to provide an opportunity for people all over the world, a way for them to change their lives for the better.

Whether you want to save money and have more fun when you travel or make extra money working from home, PRT Travel is here for you!

Switch on the sound of your computer, click the link and enjoy the presentation.

Join Us… We’re going Places!

Book Review: Secrets of the Millionaire Mind

Amazon.com: Secrets of the Millionaire Mind

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
by T. Harv Eker, Harv T. Eker

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

The shocking answer is: None of the above!

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint."

We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

Secrets of the Millionaire Mind is two books in one.

Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.

In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.

If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

Brian Tracy, author of Getting Rich Your Own Way
"This is the most powerful, persuasive, and practical book on becoming wealthy that you will ever read."

Robert G. Allen, author of Multiple Streams of Income, and The One Minute Millionaire
"If you want to learn about the root cause of success, read Secrets of the Millionaire Mind."

Jack Canfield, Coauthor, Chicken Soup for the Soul
"I have admired Eker’s work for years and I highly recommend this book for everyone seeking to increase their wealth."

Linda Forsythe, Founder/CEO, Mentors Magazine
"If you want to move to a new level of success quickly, memorize every word in this profound book."

Mark Victor Hansen, Coauthor, #1 New York Times bestselling series Chicken Soup for the Soul
"Harv Eker is one of the most extraordinary speakers and trainers in the world today!"

Anthony Robbins, the world's #1 peak performance coach
"Study this book as if your life depended on it...financially it may!"

Marci Shimoff, coauthor, Chicken Soup for the Woman's Soul
"T. Harv Eker is a master at making the road to riches simple."

To order, click here:
Amazon.com: Secrets of the Millionaire Mind

Book Review: The On-Purpose Person

Amazon.com:The On-Purpose Person

The On-Purpose Person: Making Your Life Make Sense
by Kevin W. McCarthy (Paperback - July 1, 2001)

IS YOUR LIFE FILLED, YET UNFULFILLED?

Do you feel pulled in a thousand different directions?

Are your days and weeks so busy you hardly have time to think?

Does your schedule seem totally out of control?

Have you been trying to live up to everyone else's expectations while your own plans and dreams go unfulfilled?

Then let The On-Purpose Person show you how to discover and accomplish what's most important to you!

Tap into your highest potential with The On-Purpose Person! Nothing adds more fullness and meaning to life than discovering your purpose and living it out seven days a week!

With The On-Purpose Person, you'll be on your way to discovering your life's purpose within half an hour of picking up the book! Presented in an entertaining story format, its principles are clear and easy to apply. You'll find yourself translating them into practice immediately-whether you're still in your teens or are well into retirement.

"The simplicity and directness of this book really hit those of us who are striving for balance in our lives. Living the balanced "on-purpose" life requires the kind of structure and encouragement that are provided here."-Steve S. Reinemund, president and CEO, Pizza Hut

"The secret of success is: Do more of what you're good at and less of what you're not good at. That's what The On-Purpose Person is all about."-Stanley C. Olsen, cofounder, Digital Equipment Corp., developer, Black Diamond Ranch

"What a refreshing book! The On-Purpose Person should take its rightful place in every thinking person's bookcase."-Michael Gerber, CEO, The Michael Thomas Corporation, and author of The E Myth

"The On-Purpose Person is the book to read before you read What Color Is Your Parachute?"-John W. Rosenblum, dean, The Darden School

"The best tool I've seen for turning good intention into positive actions. Highly recommended for anybody, but especially for those who need a way to organize unstructured time-like clergy!"-Bishop William C. Frey, dean, Trinity Episcopal School for Ministry

"In my psychiatry practice, I see many patients struggling to find themselves. I help them focus on their assets and get moving-much like The On-Purpose Person does. The only difference is that I use psychiatric jargon, attach labels, and charge fees. What Kevin is doing, if it were to become well-known, would put me and other psychiatrists like me out of business."-Walter J. Muller, III, M.D., The Group for Psychiatry, Psychology, and Social Services

"Many books assert that one must have a goal to be happy and successful. The On-Purpose Person is the first one to show me how to determine what my goals should be."-Thomas P. Page, attorney at law, Mateer, Harbert & Bates, P.A.

To order, click here:
Amazon.com:The On-Purpose Person

How To Eliminate Your Competition Without Bloodshed

So how do you eliminate your competition without bloodshed?

You must create a niche for your business.

A niche is something that makes your business different from your competitors. To compete with other businesses nowadays (especially online) you need something that nobody else can copy. One of a kind!

First you must know who your competitors are.

Is your business the only one of its type? I doubt it. If so, it won't be for long. Do you know your exact target audience? If not, you will have to find out this information before creating any kind of niche.

Below are two ways to come up with a competition eliminating niche.

1. Just Ask!

The first way to come up with a niche is to think like your target audience or customers. Know their exact needs, wants, goals, problems and interests. There're two ways to do this: The first way is to put yourself in their shoes, think like them. The second way is to give them polls and surveys to find out what they're thinking. Pick a niche that none of your competitors are using. If you can't find one that your competitors aren't using pick one to improve.

2. Just Think!

The second way to come up with a niche is to use your brain power. Ask yourself questions like: How can I set myself apart from my competition? What could I offer that they can't? Imagine or daydream that your business is on top of all your competitors. What niche put your business at the top in your head? Now, if you keep asking these questions your mind will eventually start shooting out more ideas than you can handle. One of those ideas may be the niche you're searching for.

Now that you have your niche that's just half the battle.

You must test it.

Does your niche appeal to your target audience? Will it attract people away from your competition? If it does, you're done, until your competition comes up with a better niche. If your niche doesn't, than repeat the process above and test a new niche until it works.

If you want to eliminate your competition and be successful you will use this process several times in your business life.

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to the media related to the topic of your press release

- keep your press release one page in length

- your header, contact information and release date should be at the top of your press release

- use short sentences and double space in between sentences

- your header and first few sentences should capture the readers attention

- you should tell a story and briefly mention your business, product or service in the body of the press release

- proofread your press release many times. Look for grammar and spelling mistakes.


Another reason entrepreneurs ignore promoting their online business with press releases is because they don't know what's newsworthy. Here are 16 online business press release ideas:

- new products or services you're offering on your web site.

- the results of an online survey or poll you've completed

- a virtual trade show or seminar you're hosting.

- a free chat room class you're teaching

- your opening of a new web site

- an online award your business or web site has won

- a free e-mail newsletter you're publishing

- new online products or services you're giving away

- an online business association or club you're starting

- a famous person that's endorsing your business

- a major joint venture you're doing with another business

- a new book or e-book you wrote

- an expert or celebrity who's speaking in your chat room

- a fundraising event you're doing at your web site

- a new contest or sweepstakes you're having at your site

- major sponsorships you're doing online

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.

Market Queen of the Yam Traders

"Maame Mary" has sold yams at a market in Accra, the capital of Ghana (West Africa), for about 30 of her 55 years. She became queen (head) of the yam sellers two years ago, when the former queen died. She and her husband have three daughters and three sons. Two of her daughters work with her at the market. Maame Mary's household includes three of her children, her husband who "is too old to work," and one grandchild. She speaks no English, and never attended school. Stephen Obiri-Yeboah spoke with her in the Twi language at her station in the market. Maame Mary has the same amount of space as the other sellers, with whom she competes for customers.

I work as the queen in charge of yams at the market. In addition to this responsibility, I sell yams like any ordinary market woman to earn my living. There are no formal qualifications for a person to be a market queen in charge of foodstuffs, such as yams. The only condition is that the person should be a yam seller and should have worked for a long period at the market. To become market queen, you should first be an assistant to a market queen to acquire the necessary skills for the job.

In selling yams, as in any trading business, education is an advantage. An education will help most in keeping records. We, the illiterates, just commit them into the brain and hence can easily forget. The traders with education can keep their accounts well and therefore maximize their profit just by knowing the cost of the yams and their selling prices. There have been instances where we have sold all our yams at losses. Very unfortunately, I could not educate all my children to an appreciable level like university. Only one of my children, a son, has taken his studies seriously.

I got the job through the help of my elder sister. After selling akpeteshi (a local alcoholic drink) for some time, I joined my elder sister who was a yam seller. I finally got the necessary skills and capital to start my own business. After some years my sister died so I occupied her place at the market, which was yielded me by the then yam market queen.

On a typical day, I combine my responsibilities as the yam market queen with my own sales. I make sure that enough yams are available. In case of shortages, I rush to the timber market where yams from the northern part of the country are deposited to be sold to the yam sellers. Through the help of wheelbarrows or wooden trucks (carts), I move them to the market for sale. I also make sure that I give enough yams to the hawkers to sell outside the market and at two lorry parks near the market. I do this to increase my sales, given the competition at the market. The hawkers sell on a commission basis. That is, the number of tubers a hawker sells will determine the amount she or he will receive from me. I make sure that all debtors' names have been compiled by my daughters, who work with me. In the evening I check all the accounts to know the profit for the day. The yams that are left are sent to a nearby place for safe keeping.

I represent the yam sellers at any meeting that may concern us. I assist the metropolitan officials in collecting their daily taxes from the yam sellers. All disputes are also sent to me for settlement. I am proud to say that because of the love existing between the yam sellers and also the good leadership I exhibit, quarreling and other confusions are at a minimum. I also assist new members to get space to sell but now space is very limited. All organizational work is also initiated from my position as queen. All monthly contributions to our association are also collected. In short, I serve as the mouthpiece and at the same time as their servant in the market because I believe in leadership by example.

I am very proud to be both a yam seller and the yam market queen. The job provides enough food for my household. Things would have been very different for me had it not been for the job. My husband does not work because of his age. Now, even those who have acquired higher levels of education are jobless, meaning that there would not have been any work for me as a complete illiterate. The position as queen has accorded me a great respect. People don't even mention my name because of shyness. Most of them call me "queen" which in our own tradition is a great achievement. Working with the metropolitan authorities has opened many opportunities for me. I can now approach them with my personal problems and have them soon resolved.

The yam business doesn't have any specific hours for sales. Yams can be eaten anytime and hence can be bought any time, even at night. I don't have set hours to go to the market to work. But most days I work from 9 in the morning to 7 in the evening. I don't have any specific time to rest. I rest whenever I am free. At times I have worked from morning to evening without stopping to eat. This job is such that we eat while working. If my children are with me, I get some few hours to stroll. We really make use of any available time.

I would encourage young unemployed ladies to sell yams. I would not hesitate to accept such a golden opportunity to be their queen in a subsection of the market. To start in the yam business, one has to get enough capital to buy the tubers from the timber market as well as pay the truck fee (for transporting the yams to the public market). The more yams one has, the more she can give to the hawkers to sell and hence the more profit she will earn. One has to get a space in the market as well as table and chair or bench. The table should be very broad but relatively short. One should also get a sauce pan and other containers for the hawkers. Some sellers also sell plastic bags for customers to put their tubers in. All these facilities win customers easily.

Yam selling is not an easy task. Too much sitting results in heart pains. The starchy substance in the yams is so irritating that one can easily dispose of her clothes. Carrying heavy yams can also affect one's health. Also, a person may buy some tubers from you and return them the following day to complain of defects. She may even end up insulting you if care is not taken.

As I said, being market queen entails a lot more, especially when you also sell with the other yam sellers. Always, one's temper should be very low even when you are offended. It is not easy to deal with people who have no proper education. However, despite these situations, I still appreciate the work. There is no job without problems.

My social contacts at work are so cordial that people sometimes make comments about that. I am at peace with all the other yam sellers as well as with the other market queens. Someone could envy my position as the market queen, but because I don't project myself too much there would be no basis for it.

We have a yam sellers association as well the local market women's association, of which I'm an executive member. We help members when needs arise like funerals, weddings, and other gatherings. We present gifts to the needy also.

The yam business is a year-round business, but during the planting season, which varies from one type of plant to another, the market becomes depleted, and prices go up. I have adapted myself so that there are no significant effects on my family.

I always do most of my cooking in the morning and on Sundays so that my daughter serves my husband in the evening when I am away. I have not heard my husband complaining about my long period of working hence I assume that all is well at home.

Copyright: Allan W. Wicker, 1996

Does Multi-Level Marketing Deserve It's Bad Name?

Or should the public give it a break? In surveys conducted across the country, most people, those who were not involved with MLM when asked, believed MLM to be a pyramid scheme. A scam. A con game. Why? Because most of those surveyed have either lost money themselves in MLM or known someone who has. Think about it. How many people do you know who are REALLY living well because of MLM? Not "how many stories have you heard" about people doing well. How many RICH MLMers homes, purchased with money they earned from MLM, have you actually been in? How many have you followed to the bank as they actually cashed those "5 figure" checks? Success leaves clues and so does failure. Continue to follow the EMM SUCCESS trail. Everything you need for REAL success is revealed in this course. KEEP READING! Welcome back to EMM! Copyright 2001 - Exact Method Marketing (all rights reserved)

DAY 4 - A NEW BRAND OF MENTAL ILLNESS

It's called OPD, Obnoxious Personality Disorder. The symptoms are easy to recognize. A loud or grating or whining speech pattern. An insistent, sleeve-tugging, unrelenting demand to be noticed. Persistent refusal to listen to anyone else. An annoying pattern of changing the subject. And, unlike some other personality syndromes, the sufferers are not the people who HAVE the disorder. They are the people who must be AROUND the ones with the disorder!You've probably known some of them.

The phone rings just as Rick begins to enjoy a quiet family dinner.

Rick: "Hello."(It's Joe. Oh, NO!)
Rick: "Hi, Joe. May I call you back...we've just sat down..."
Joe (interrupts): "Rick, this will only take a second, and you won't believe who I've got on the phone with me...Billy Hypeman! Look, he's sorry for what happened in the last deal, BUT...this is the ONE! This thing is HOT! You've got to hear this. Go ahead Billy"
Rick: "But I'm trying..."
Billy (interrupts): "You've gotta hear this Rick. This one can make us a fortune. Joe and I are excited! We've found the mother lode! We've got other people on Joe's list but we decided to call you first. You know what that means. You can go front level to Joe!"
Rick: "Yeah. I know. That's exactly what you told me last time. I don't have any more money to throw at a ..."
Rick's Wife (background): "Hang up the phone Rick. Dinner's getting cold."
Joe (interrupts): "Hey, listen. This one just started. I'm only six levels from Billy Hypeman and I thought of you first. I can put you right on my front line!"
Rick: "Joe, my dinner's getting..."
Joe: "It will only cost you $400 to join and just think, with the super, double-barrel one-line comp plan you could make thousands before the charge shows up on your credit card."
Rick: "But...my..."
Joe: "This will only take a minute. What's your Social Security number?"
Rick: "CLICK" (Hanging up on Joe)

And, as Rick returns to his cold dinner and frustrated family, the phone begins ringing again.

WELCOME TO THE NFL (NO FRIENDS LEFT).

Is it any wonder that a lot of people cross the street when they see an MLMer coming. Seth Godin, author of the excellent book PERMISSION MARKETING refers to this unpopular, irritating technique as "Interruption Marketing". Joe's loud, inconsiderate, intrusive approach, delivered without regard to your feelings and oblivious to what you're doing at the time, resulted in you hanging up the phone in anger and resentment. Some MLMers, that ever-present 5%, can close sales in spite of the anger and resentment. The rest can't. Like Joe, they seldom actually complete a presentation, let alone close the sale.THE MORE IT HAPPENS THE WORSE IT GETS. When you think about it, nearly all forms of traditional advertising and promotion qualify as "Interruption Marketing". Let's explore that concept. According to Godin, Americans are bombarded with something like 3,000 advertising messages every day, on average. Most of them are simply ignored. So how do these advertisers get your attention? They try everything from packages that shout "Buy Me" from the shelf to selling with sex. How do you respond? You try even harder to shut out the intrusion. It's a vicious circle that keeps getting larger. And most MLMers are still trying to build their businesses with the same old tired, irritating methods. Read the Business Opportunity ads in any major newspaper. Long ago they promised "an honest opportunity with good upline support". When that stopped working they began promising "easy work and quick wealth". That turned into "instant wealth and we do most of the work for you". Now it's "massive wealth with NO work". Soon, if the pattern continues you may see ads that promise "$1,000 TRANSFERRED TO YOUR ACCOUNT WHEN YOU SIGN UP FOR FREE!" Yet, no matter how loud they shout, no matter how outrageous the promises, the 95% failure rate remains. These marketing methods are a big part of the reason.

IDENTIFYING INTERRUPTION MARKETING.

Do the senders of junk mail ask if they can send it to you? Do the advertisers on TV ask if they may interrupt the show you are watching? Do the telemarketers that call your home have your consent? Do bulk email advertisers ask if they can send you their SPAM messages? If you didn't ask for it, then it's Interruption Marketing. FURTHERMORE Did your MLM Prospect ask for you to call and pitch them? The simple truth is this. If your prospect did not specifically request your information, then you are using Interruption Marketing.

WHY IT DOESN'T WORK

When Obnoxious Joe interrupted Rick's dinner he stole his most precious possession - his time. He didn't ask. He just TOOK. Rick's resentment was completely justified. So what is the natural reaction to interruption marketing? The urge to get away. And as the target withdraws the advertiser shouts louder. The louder he shouts, the more the prospect tries to escape. It becomes a battle of wills! Marketing consultant Faith Popcorn (her last name chosen because Plotkin was harder to remember) predicted in 1991, in her now famous POPCORN REPORT, that a trend she called "cocooning" would develop. She saw a future in which people would retreat to the relative safety of their homes to escape the harsh realities of the world. They would rent movies to avoid the commercials and use voice mail to avoid unwanted phone calls. Her predictions were right on target. How does this affect MLMers who are taught to make a list of their family and friends? They become just another voice crying in the wilderness. Another interruption. Another irritation. Is it any wonder that MLMers complain about being members of the NFL?If your prospects did not ASK for your marketing message or your presentation then you are using Interruption Marketing. End of story.

BUT WON'T YOUR ENTHUSIASM CONQUER ALL?

Self-help gurus have preached the doctrine of enthusiasm for centuries. If you believe in yourself and your message then your enthusiasm will be contagious and irresistible. Oh, really?SACRED COW TERMINATOR #5: ENTHUSIASM IS NOT ENOUGH. Enthusiasm is wonderful. So is belief. So is self-confidence. But enthusiastically and confidently bullying people with your pitch will not get you what you want. If you believe that people will join your MLM deal just because you are enthusiastic and excited then you are destined for some rude awakenings. It's not about you. {End of Sacred Cow Terminator #5.} Here's the bottom line. Most of the people you know are not prospects. Most of them are not interested in starting a business. That brings up the really important question. How can you build a business if most of the people you know are not prospects and the rest of the world has withdrawn into their cocoons? Simple. You build a business using EXACT METHOD MARKETING that does not depend on calling people out of the blue, recruiting, friends and family, enthusiasm or hyped-up advertising.

WHAT HAVE YOU LEARNED IN THE FIRST FOUR DAYS?

1. MLM works for about 5% of the participants.

2. Companies, compensation plans, products, recruiting systems, and hype have been shuffled into every possible configuration for the past fifty years. They have all resulted in a 95% failure rate across the board.

3. The Ray Kroc business model allowed teenagers with no particular marketable skills to produce and sell billions and billions of burgers. At the same time, MLM has failed for 95% of all people because it requires them to do things for which they have no particular skill or interest. Like recruiting and closing.

4. Typical MLM advertising is Interruption Marketing. It actually CONTRIBUTES to the 95% failure rate instead of reducing it! So. Is it ALL bad news? Napoleon Hill wrote "In every adversity, there is a seed of an equal or greater benefit". Like the Phoenix rising from the ashes, EXACT METHOD MARKETING is emerging from the ruins of a failed MLM industry. With it, it is bringing the light of truth and renewed hope to thousands of good and honest people who want and deserve a real chance in life.

**********************************

Want to know more about Exact Method Marketing and the EMM SUCCESS trail (all rights reserved)? - Check this out:

FREE STORE CLUB - We Are Giving Away Free Online Stores!
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Product Review: Instant Buzz 2.0

Ratings:
Ease of Use: 5 Stars
Effectiveness: 5 Stars +!
Features: 5 Stars
Price: Free

Our Recommendation: Insanely Great Promotion Tool!
Instant Buzz 1.0 was clearly the sleeper hit of 2004.

The 2.0 launch is something splendid on an entirely different level. Read on to discover the one feature in 2.0 that will prove to be a paradigm shift in Internet advertising.
If you blinked, you missed the launch of Instant Buzz because it was only done so to a very limited group and then grew by invitation-only. Instant Buzz was created by the prolific software developer Mike Chen. Rumor has it that he hired the legendary Mark Joyner himself to oversee the marketing strategy and ad copy for the project. The combination has proven to be exceptionally effective. Quietly, while no one else was looking, this tool has developed a massive following of extremely loyal users. The loyalty is based on one thing and one thing only:

it's free and it works like crazy.

There are a great number of "free traffic building tools" on the market, but most are simply ineffective and frankly unprofessional. Instant Buzz stands out as a polished, professional tool for serious marketers and SOHO entrepreneurs alike.
The 1.0 version of Instant Buzz was simple, but extremely effective. You simply downloaded the Instant Buzz bar on to your Internet Explorer and then as you surfed two things happened:

1. Instant Buzz Ads Appeared on the Bar
They are quiet, attractive, and unobtrusive, but amazingly people click on them like crazy.

2. You Earned Ad Credits
That's right. All you have to do is surf like you normally do and you earn credits.
That was 1.0. 2.0 has all of that and more.
Before I talk about the new features available in 2.0, here are some things that distinguish Instant Buzz from other tools in its class:
1. A Professional Company with Eager Support
Instant Buzz is backed up by an 18 hour a day 6 day a week support staff.
2. Non-Coercive Clicks = High Quality Traffic
Most other free traffic systems are based on either tricking or coercing people to click on links. Instant Buzz is totally voluntary so all of the clicks you get are generally of very high quality.
Further, the voluntary clicking means that the traffic you get from Instant Buzz is in fact targetted (even though the ads are seen by an untargetted pool of people).

3. Multiple Traffic Sources
With the release of Instant Buzz 2.0, there are now a total of three different ways you can earn traffic to your website. These are three completely complimentary and independent sources of traffic. Each has its strengths and weaknesses, but one is genuinely the most powerful web traffic generation method I have seen to date. (read on ...)

What's New in 2.0
There are a number of minor to medium size improvements in 2.0 that make a huge difference in ease of use and stability in 2.0. However, there is one new feature that's so important and so powerful that I'm reluctant to mention anything else.

The MailSpace Ad
I don't think it would be a stretch to say that this is a revolutionary development for Internet advertisers.
The patent-pending InstantBuzz MailSpace Ad is the world's first and only Email Ad Exchange system.
What does that mean?
Well, we have to look at the history of traffic exchanges. The trend was started with a now defunct site called "StartBlaze" - the very first traffic exchange program on the Internet (invented by Mark Joyner). This system allowed you to exchange traffic via your browser start page.
You'd install the software and every time you opened your browser a start page from a different StartBlaze member would be displayed, and you'd earn credits. As your earned credits, your page would be displayed on the start page of other members.
On top of that was a clever network-marketing style compensation system where you earned even more credits from the surfing activity of those you told about StartBlaze.
It was a beautifully simple concept and it worked wonderfully.
By extension, Joyner maintained one could turn virtually anything into a traffic exchange. He proved this with the subsequent release of "ExitBlaze" which allowed people to exchange exit traffic.
Since then there have been literally hundreds of traffic exchanges based on this original core model.
By far, the Instant Buzz system of exchanging email ads is the most powerful use of this original model to date.
Here are two of the many reasons why:

1. Mass Email Advertising Minus all the "Bad"
MailSpace Ads are only allowed in personal one-to-one email communications so you can always be sure your traffic credits are being spent on ads that are likely to be seen.
This is mass email advertising without all of the problems normally associated with it. The recipient is willing. He's likely to see it. And because it rides along with an email from a friend, it's unlikely to cause any problems.

2. Built-In Viral Growth
Because each MailSpace Ad is not only an ad exchange but an ad for Instant Buzz itself, over the year people who "sign up" for Instant Buzz under you will grow, and thus you'll earn more and more traffic. Since the referral structure is based on the clever concept of the "Infinity Stream" there is no reason that the traffic you earn will not increase indefinitely.
Instant Buzz is normally by invitation-only, but for the next four days they are opening up sign ups to the general public to showcase version 2.0.

Click here to sign up now.

NOTE: If when you click on the above link you get a notice saying "Instant Buzz is available by invitation only" it means that the open enrollment period for Instant Buzz has expired.
I'm more than happy to send you an invitation, though, if I have any available.

Bflash
Over and out.

Zorro, the amazing story of a Top Little Dog

Hi There,

This is a repub of a short story I did on a remarkable little dog. Check it out. You'll love it.

One a Sunday afternoon, after working on my business, Zeliha and I, went to a park near our home to catch some fresh air.

Soon we were standing at the banks of a wild pond admiring the beauty of the wetlands, when something like a tennis ball came bouncing in our direction, with a little white dog in immediate pursuit. As the ball landed into the water the speeding dog barely managed to stop himself right on the edge of the pond. He’s got fantastic breaks! I exclaimed to an approaching couple,
obviously his owners.

Come on, Zorro! Get your ball, the woman started encouraging the dog. For a brief moment the animal stood there indecisively, wondering what to do. Then he quickly started to explore the
water edge looking for a suitable spot to enter and get his ball back. The banks were very steep and the water was freezing cold as Zorro soon found out. The pond wasn’t going to make this easy on him.

Zorro, they don’t call him that for nothing, had his mind set on one thing only: getting back his ball. He sure as hell hated the cold water, but that was not going to set him off. Giving in to defeat was not his thing. He kept running around the pond, occasionally entering the water, only to sink almost nose deep and having to pull himself up again to save his but.

In the meantime more spectators had been drawn to the scene, cheering the little dog. Zorro didn’t allow himself to get distracted in any way. He was still running around, considering
all his options. He was determined to get his ball back, but he wasn’t planning to drown in the process. The ball was lying there between the water plants, approximately 4 feet from the side,
teasing the life blood out of him.

Then finally Zorro seemed to have his mind made up. Right in front of me, at the nearest distance to the ball, he catapulted his little body straight into the cold water and almost immediately took a hold of the ball. The crowd went downright crazy cheering him.
The way back to the side however was blocked by dead vegetation. Soon Zorro was swimming for his life, sneezing and groaning, but still holding on to his ball.

Just when things started to look real bad for our little friend, a helping hand with a long stick moved the the blocking material out of the way. Zorro finally made it to dry ground and started shaking his body. I imagined his satisfaction must have fit a elephant bull.

What a lesson I got from this Top little dog! I mean, think of it. Do we see a parallel here? If I had some of his drive and determination, what would I be making out of my business and even
out of my life? Thanks Zorro, for setting such a great example. I will hang on to my goals, stay focussed and never give up.

Bflash
Over and out

Ten Rules for More Effective Advertising

Hi There!

I found some very good ground rules about effective advertising on the site of the American Research Group, Inc.

Adverising is 90% of the business. Writing effective ad copy that's what seperates success from faillure. Check it out.

Leahy's Law states that if a thing is done wrong often enough, it becomes right, and as a result, volume becomes a defense to error. When advertising fails to sway consumers, most advertisers follow Leahy's Law by increasing the frequency of the advertising hoping that more of what is not working will somehow work when consumers are subjected to more of the same.
Use the following 10 simple rules to evaluate the advertising you encounter. You may be disappointed, but don't be surprised when you discover that most advertising fails to follow any of the rules.

1. Does the ad tell a simple story, not just convey information?
A good story has a beginning where a sympathetic character encounters a complicating situation, a middle where the character confronts and attempts to resolve the situation, and an end where the outcome is revealed. A good story does not interpret or explain the action in the story for the audience. Instead, a good story allows each member of the audience to interpret the story as he or she understands the action. This is why people find good stories so appealing and why they find advertising that simply conveys information so boring.

2. Does the ad make the desired call to action a part of the story?
A good story that is very entertaining but does not make a direct connection between the desired call to action - the purpose of the ad - and the story is just a very entertaining story. The whole point of the story in advertising is to effectively deliver the desired call to action. If the audience does not clearly understand the desired call to action after seeing the ad, then there is no point in running the ad. Contrary to popular belief, having an entertaining story and clearly delivering the desired call to action are not mutually exclusive.

3. Does the ad use basic emotional appeals?
Experiences that trigger our emotions are saved and consolidated in lasting memory because the emotions generated by the experiences signal our brains that the experiences are important to remember. There are eight basic, universal emotions - joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust. Successful appeals to these basic emotions consolidate stories and the desired calls to action in the lasting memories of audiences. An added bonus is that successful emotional appeals limit the number of exposures required for audiences to understand, learn, and respond to the calls to action - people may only need to see emotionally compelling scenes once and they will remember those scenes for a lifetime.

4. Does the ad use easy arguments?
"Jumping to conclusions" literally gave our ancestors an advantage even when the conclusions that made them jump were wrong because delaying actions to review information could have deadly consequences. Easy arguments are the conclusions people reach using inferences without a careful review of available information. Find and use easy arguments that work because it is almost impossible to succeed when working against them.

5. Does the ad show, and not tell?
"Seeing is believing" and "actions speak louder than words" are two common sayings that reflect a bias and preference for demonstrated behavior. This is especially true when interests may not be the same. Assume audiences are skeptical about any advertising and design advertising that shows and does not tell.

6. Does the ad use symbolic language and images that relate to the senses?
People prefer symbolic language and images that relate to the senses. People are far less receptive and responsive to language and images that relate to concepts. Life is experienced through the senses and using symbolic language and images that express what people feel, see, hear, smell, or taste are easier for people to understand, even when used to describe abstract concepts. The language and images used in advertising should "make sense" to the audience.

7. Does the ad match what viewers see with what they hear?
People expect and prefer coordinated audio and visual messages because those messages are easier to process and understand. Audio and visual messages that are out-of-sync may gain attention, but audiences find them uncomfortable.

8. Does the ad stay with a scene long enough for impact?
People have limited mental processing capacities. Quick cuts to different scenes require people to devote more of their limited resources to following the cuts and less resources to processing each scene. It takes people between eight and ten seconds to process and produce a lasting emotional response to a scene. Camera movement or different camera angles of the same scene can engage people through their orienting responses while providing enough time for them to process the scene.

9. Does the ad let powerful video speak for itself?
Again, the processing capacity of our brains is limited and words may get in the way of emotionally-powerful visual images. When powerful visual images dominate - when "a picture is worth a thousand words" - be quiet and let the images do the talking.

10. Does the ad use identifiable music?
Music can be a rapidly-identified cue for the recall of emotional responses remembered from previous advertising. Making the same music an identifiable aspect of all advertising signals the audience to pay attention for more important content.

These rules take into consideration consumers' out-of-conscious processing systems. To learn more, go to The Scintillating Grid.

TOP ARG Home
Copyright © American Research Group, Inc. 2000-2004 All rights reserved. American Research Group, Inc. 814 Elm Street Manchester, NH 03101 603/624-4081

Bflash
Over and out

Girl Power in network marketing

Hi There,

Stop sniffing around! You may think you smell a rat in here, but there's certainly no dead cat :-).

Today's observation is a bit risky. It's about Girl Power in network marketing. So lissenup!

Notice how politicians stuff their campaign offices with women? Or how religious organizations
(churches and the like) are run by women? Let me tell you something. The politician does the promising and the referent does the preaching. But it's the woman who does the networking, the fund raising and so on. Women keep the whole circus together.

Why is that, you may ask? That's because women have a natural ability to be loving and caring.
Besides that, they are also multi dimensional as compared to us men who can only handle one thing at a time. Women are responsible for creating a homy atmosphere in which anybody can feel safe and at ease.

What my point is? Just hold on a minute.

In network marketing it's no different at all. I've seen how influential and successful women can be in business networking due to those same unique characteristics. They run the show behind the scene, so to speak.

The first thing I do after joining a network, is to point my antenna in the direction of the Girl Power within the community. I don't have to look for them. They will find me. All I have to do is be receptive and open. I need their power and that is what I'm signaling. No indecent intentions of course. Just plain common sense.

I'm not talking about being passive. There comes a time that you will have to speak up clearly for yourself and show some (just a little bit!) of that natural manhood. Don't try to overpower her with that machismo atitude. A Woman is a sensitive, intelligent creature. Be gentle and respectful in your approach. Don't try to fool her, or she will cut right through you.

I must confess that contrary to what you might think, I'm not the coolest sweet talker. I need time (and courage) before I decide to reply to the insistant call of such a successful heavenly creature. What do I say to make me look interesting enough for her not to shut me up rightaway?

scary me: Hi Sheryl, ...thanks for visiting my (lousy) page and messaging me. Yes, (of course) I would like to (die to) interact with you....

Or do I say...

confident me: Hi Sheryl, how could I not notice that heavenly charisma of your's...I just followed my instincts and ended up right at your page. Let's get to it rightaway!

What ever you do, be genuine and respectful. Don't be ashamed to tell her that you're in a mess rightnow and that you're fighting back like crazy. She wil not pitty you. In stead she will admire you for your honesty and determination. And if you're lucky, she will unleash that Girl Power to work for you. Just you, man!

Having a couple of these GP powerhouses in your team will make you an all time winner!

Conclusion
Women play a binding role in all kinds of networking organizations because of their natural ability to care and preserve. They are fast learners and they can handle multi functional tasks in extremely complex situations. The same is true for network marketing. Successful women in business are just as common as in any other field requiring this unique set of capabilities.

Bflash
Over and out.

Casual selling through sensitive networking

Hi There!

Still looking for that cat? Forget about it. Here's another of my observations. This one is about networking.

I'm a member of 3 networking communities. The rules of engagement are pretty much the same for all 3 of them. No spamming etc. Still each community managed to develop distinct behavioural patterns that influence the rate of success of it's members. Let me try to explain:

Community 1
consists , as one member put it, mostly out of sellers shouting in the market place.
They seem to have no genuine interest for meaningful discussions. Forums are used as plain sales outlets for products and services. The result is that nobody hardly sells anything.

- forum owner post: Hi friends, Look what I found. It's great! I had to tell you about it.

- friend post: Sorry Fred, too much on my sleeve right now. But try this. It's even better (copied sales letter, a mile long).

Community 2
has very strict rules. Offers can either be made through the classifieds section or in 1 on 1 contacts between confirmed "friends". Member networks allow only 1 day per week for commercial activities. Messages are system checked for spamming. Big Brother is watching!

System warning: You are sending the same message to different members. It looks like you are spamming! A copy of this warning has been send to the network moderater. (Honest to God, I was only sending a confirmation note to people who requested to network with me).

Community 3
I recently joined after I was invited by a good friend. It was like walking into a room full of successful business people. No MLM allowed! All eyes were on me. Was this the right place to be? Hello, Come in! How are you? Leaders rushed in to greet me. They immediately offered help and guidence to find my way through the system with it's differend international business clubs.

Leader: Remember, here we don't sell. We network. Give to get! Get to know people first and they will show an interest in your business. Get it? Bytheway, how will you contribute to the network and what do you expect to get from it? (that was 2 weeks ago. I haven't deared to put up even 1 ad yet!).

Conclusion
Networking communities differ distinctly from each other in their behavioural patterns. In some communities members literally throw banana's at each other trying to make a sale. Others conduct a more civilized and sensitive approach to business. Get to know people better. Show a genuine interest in who they are and what they do and you will be treated in the same way. Success (sales orders) will come naturally; Casual selling through sensitive networking.

Bflash
Over and out.

Gotcha!

Hi there!

Get in. Get in!

Did you really expect to find a dead cat in here? With me bending over it with a blood-dripping bucher's knife? No way!

The heading of this blog only serves to make a catch, You! Gotcha, didn't I? You could say I made a kill and you're the cat! No offense of course.

The same tactics are true for online advertising and promotion.

- 10 killer ways to sky rocket your sales through the roof,

- 10 eye-popping jaw-breaking killer ad copy secrets.

Its all about getting your attention.

I could have lead you on long enough to look for a dead cat and some mean cat killer. Feeding you little tiny bits of information to keep the suspense going. Just like in those never-ending sales letters making promise after promise, before finally getting to the ultimate deal of the year: the orderform with credit card processing.

Don't get me wrong, I love internet marketing in all its do's and dont's. It's tricky and exciting. That's why I decided to start this blog and use it as an observation platform. Not for bird watchers of course, but for anybody trying to understand the works of Internet marketing. It all comes down to observing and learning by doing.

I'm determined to find out what seperates the "Cyber have's" from the "Cyber have not's".

Notice how I deliberately refrain from using the terms "guru"and "dummy"? Such individuals simply do not exist. Anybody willing to put enough effort into learning and doing can be successful. Period.

You are cordially invited to let me have your thoughts on this one. Afterall, anybody can learn to ride a horse. You don't need to be a lone ranger for that.

Bflash
Over and out.